We are building a category focused portfolio of high quality brands.

We use our expertise, network and access to capital to transform brands.

Alphawell Brands has a seasoned team of finance, marketing, product and operations professionals.
We find cash generating businesses and implement our systems to drive 10x growth while staying profitable.

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96NORTH

Leading organic aromatherapy brand in the US and the UK
Acquired early 2022 and scaled the brand 5x since while remaining profitable. Expanded geopgrahically and launched several new products

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NUOPTIMA

NUOPTIMA is your in-house agency that actually makes you money

From zero to 7-figures and highly profitable business in just 12 months. Award-winning team of growth experts with more than 20+ venture backed and bootstrapped clients

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Win your category

Partner with us to get to the next level in your growth journey

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