Well rounded core team supported by strong periphery of tech, growth and content professinals, as wellas seasoned advisors
Who We Are
We are Alphawell brands, a global team of passion-led and purpose-driven health and wellness innovators. In just two years, founders Alexej Pikovsky and Viktor Khliupko took a bold idea and nurtured it into what is now Europe’s largest CBD marketplace—and now we’re on a mission to help take next-generation brands to the next level.
What We Do
In short, we grow brands. Whether we’re building a new brand, acquiring one or scaling it through our growth agency, NUOPTIMA, the result is always the same—growth. That’s, of course, in addition to operating our marketplace.
Why We Do It
We do it for two reasons: because we can and because we care. Our team of growth experts has proven itself by not only scaling our own brands but by replicating that growth with other brands too. More importantly, we know it’s a little sappy, but we love helping start-ups start strong and helping businesses scale. Seriously, we’re suckers for success stories.
Our Principles
Customer obsession
We go above and beyond for our customers’ happiness. We exceed their expectations, over-deliver and earn their loyalty.
Always be learning
We support continuous growth and individual learning. We place as much importance on our failures as our achievements. We confidently push boundaries.
Team players
We are a team of A-players. We play hard, work harder; together.
Fairness
We have a flat hierarchy. We are not afraid to challenge each other. We reward performance.
Agility
We move fast and break things. Constantly iterate, keep improving and never stand still.
Ownership
Be your own CEO. Think big, be bold and take responsibility for the projects you are working on.
Resourcefulness
We seek solutions and leverage the environment around us. We think on our feet in high-pressure environments and produce high-quality results.
Ambition
We are here to win. Be driven, have a deep-rooted desire to achieve and smash through ceilings.
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Excellent team with experienced advisors
Well rounded core team supported by strong periphery of tech, growth and content professinals, as wellas seasoned advisors
