Health, pain, anxiety, wellness, pets, sexual wellness, cannabis accessories based brands
We are a specialist health & wellness brand group. These verticals are our key areas of expertise and where we see our future growth
Revenue
500k - 3M
The minimum revenue in the last twelve months should be $500k. We usually do not look at brands with a revenue of more than $3m, however, should you be in one of the verticals and tick all of the other boxes, do reach out to us
Product rating
Minimum product rating 4 out of 5
Our sweet spot is 4.5 and above, however, if you score highly on all other criteria we are happy to consider brands with 4.0 as a minimum rating
Account health
0 account health issues across the board
We require a minimum Account Health Rating of “Good” on Amazon. Anything lower than this carries too much risk for us
Brand registry
Brand registry 2.0 across all selling markets
We require at least one trademark for your brand in a country where you operate
SKU count
5 SKUs as parent listings
If you have more than 10 SKUs (parent listings), you are probably outside our preference. We do not mind lots more variations of a product and we do not mind more SKUs if the supply chain is not overly complex
Low seasonality
Quite a few really attractive products have high seasonality, however, our sweet spot is to sell consistently well across the year
Sales price
Hero products should be selling between £18-£50+
We prefer a higher average order value as it allows us more room to scale it with different marketing channels. Our sweet spot is between £18-£50
High margins
Healthy and sustainable (20-30%)
We are looking for a minimum of 15% profit margin, with our sweet spot being around 20-30%
The Process
1
Lets connect
30 minutes
We love to know you, how you build your business and what you are looking for, to be best able to help you and us
2
Preliminary offer
2 days
We provide feedback within 48 hours including a preliminary offer
3
Due diligence
2 weeks
We provide a formal letter of intent, escrow an agreed upon deposit, and deep dive into diligencing your business. At end of diligence we make a formal offer based on learnings from the diligence as well as based on mutual understanding
4
Closing
2 weeks
Upon acceptance of the offer we create and execute all documents. Typically it takes 2 weeks to close the transaction and for you to get paid. Transition of accounts and all assets depends upon complexity of business
We’re originally e-commerce brand builders first
A/B testing
DSP ads
Branding
Video
Volume buying
Search engine optimisation
Influencer marketing
Listing optimisation
Local marketplace uitbreiding
Organic rankings
Review management
Sponsored brands
Subscribe & save
Supply chain efficiency
VAT registrations
International expansion
E-mail marketing
So we see bigger potential, and offer the best terms
Better valuations
We see more upside because we actually understand your potential
Founder friendly
Stay on with the brand with earn out or exit cleanly - it’s up to you
Niche focused
We’re specific to our niche, which gives us a unique advantage over others
